“William pulls us, against our will, into a whole world that exists whether we push play or not” – Tome to the Weather Machine on “Never Forget”
“Absurdist, dadaist, weird and aggressive. Hell yeah!!!” -Tome to the Weather Machine on “American DaDa (Election Year)

“An out of the usual attempt to bridge the wide gulf between modern electronica and progressive rock.” -NagaMag on “We Will Fight and Defeat These Bulbous Spheres with their Tiny Little Crowns

“It has an almost folk quality to its opening sections. That gets swept away when the beats come and it spirals off in chiming swirls.” Acid Ted on “I Dreamt of Marfa” 

He uses a wide range of instrumentation on his works to achieve a holistic perception of his musical canvas.  – Indie Dock Music Blog on “Cool Memories”
Not everyone has the luxury of time or money to go on a road trip. Constantly consumed by the endless cycle of bills and reality in life, Cool Memories is the dream come true in the wildest and liberating form. From Columbus, Indiana, to Marfa, Texas, to Rothko Chapel, Texas, and Saugatuck shore, William Sanford takes you on a psychedelic trip built on senses and imagination. You’re only one click away from the treat.” – Phork on “Cool Memories”

“São 5 músicas distribuídas entre pouco mais de 16 minutos, que cumpre bem a proposta do Indie Rock, com belos arranjos, riffs melódicos e linhas vocais agradavéis e interessantes. Sem sombras de dúvidas vai agradar e em cheio aos fãs do estilo. Aperte o play e confira.” -Roadie Music on “The Charmingly Boring Lives of Snails”
“O artista de Indiana, Chicago, nos traz um trabalho de altíssima sensibilidade, onde estruturas ambient, dialogam com a new-age e suas “suscitudes” sonoras místicas, probabilidades da música eletrônica, amplitudes progressivas, art-rock, downtempo e IDM. “Cool Memories” é um belíssimo conjunto de cinco canções capitaneado por William Sanford.” -Roadie Music on “Cool Memories” 

“Certamente, este trabalho serve para nos descontrair após um dia cansativo de trabalho, fazendo uma reflexão mental ou mesmo enquanto tomamos um café e procuramos fugir um pouco dos problemas do quotidiano.” Os Garatos De Liverpool on “Cool Memories”
“I legit have never heard anything like this EVER before in my life. This is Different, Different.” -Crown Family on “The Outside”
“I really, really like what you did with this record man. I really, really like it. It’s like a journey.” -Crown Family on “We Will Fight and Defeat These Bulbous Spheres with their Tiny Little Crowns 
“Slow and Steady always wins the race.” -Crown Family on “A Cute Little Snail Adventure (Opening Credits)” 
“That switch was AMAZING!!! I’m telling you It’s like a journey from beginning to end.” -Crown Family on “Together at Rothko Chapel”


I keep going back to the word “Pleasant”, but that’s what it was….. pleasant.” -Notes Reviews on “Wishing You A Happy Apocalypse and a Comfortable Isolation”